Privacy

Privacy Policy.

This policy explains how the Loma Serena website and related lead intake tools collect, use, share, and protect information from buyers, brokers, and visitors.

Last updated: May 31, 2026

Who this covers

This policy applies to the Loma Serena website at loma.buybaja.com, Loma Serena buyer inquiry forms, contact links, Meta or Facebook lead forms connected to Loma Serena campaigns, and related lead follow-up tools.

Loma Serena inquiries are handled by Buy Baja Real Estate. Authorized service providers may support the website, lead routing, reporting, advertising, and automation.

This page is intended to be the public privacy policy URL for Loma Serena and the Buy Baja lead tools used with Meta business products.

Information collected

We may collect information that you submit directly, information generated by your interaction with the website, and information provided through advertising or lead platforms.

  • Contact details, such as name, email, phone number, WhatsApp number, and preferred contact method.
  • Buyer inquiry details, such as model interest, buyer type, use case, budget range, timeline, readiness, and questions you choose to submit.
  • Lead source details, such as campaign, ad, form, language, landing page, referral URL, Google Ads click identifiers, Meta click identifiers, and UTM parameters.
  • Website behavior signals that do not intentionally include personal message content, such as viewed sections, model/gallery interest, form starts, form submissions, and contact clicks.
  • Technical details such as approximate device type, browser, page URL, timestamps, and server logs needed for security, debugging, and reporting.

We do not ask for your Facebook, Instagram, Google, email, or banking password through this website.

How information is used

  • To answer Loma Serena questions and route serious buyer inquiries to Buy Baja Real Estate.
  • To help Buy Baja confirm availability, schedule calls or visits, and prioritize follow-up.
  • To avoid losing leads from website forms, Meta/Facebook lead forms, WhatsApp clicks, SMS clicks, phone clicks, and email inquiries.
  • To measure campaign quality using buyer outcomes, not just raw clicks or vanity metrics.
  • To improve the website, forms, ads, follow-up process, and buyer experience.
  • To prevent abuse, debug broken workflows, maintain records, and comply with applicable obligations.

Sharing

Information may be shared only as needed to respond to your inquiry, operate the website, improve lead handling, or comply with legal obligations.

  • With Buy Baja Real Estate team members responsible for Loma Serena buyer follow-up.
  • With authorized marketing, website, automation, and reporting service providers.
  • With service providers used for hosting, email delivery, analytics, advertising measurement, spreadsheets, storage, and automation.
  • With Meta, Google, Microsoft, or similar platforms when their ads, pixels, forms, tags, or measurement tools are used.
  • With authorities or transaction professionals when required by law or necessary for a buyer-requested process.

We do not sell personal information as a standalone product.

Analytics and ads

The site may use Google Tag Manager, Google Analytics, Google Ads, Meta business tools, Microsoft Clarity, and similar tools to understand traffic, lead quality, form performance, and ad attribution.

When Microsoft Clarity or behavior analytics are used, they should be limited to non-sensitive behavior and conversion labels. Names, emails, phone numbers, full lead messages, and private buyer details should not be intentionally sent to behavior analytics tools.

Your browser, device, or ad platform settings may allow you to limit cookies, ad personalization, or tracking.

Retention

Lead and inquiry records may be kept while the buyer conversation is active, while Buy Baja needs follow-up history, while campaigns are being measured, or while records are needed for legitimate business, reporting, security, or compliance purposes.

If a lead is clearly a test, spam, duplicate, or no longer needed, it may be removed or archived sooner.

Data deletion and access requests

You can request access, correction, or deletion of personal information submitted through Loma Serena lead forms or Meta/Facebook lead forms.

To request deletion, email parvin@buybaja.com and include the name, email, phone number, or Meta lead form details needed to find the record.

Once a valid request is received, the team will review the record and delete or anonymize information that is not required for legal, security, transaction, or legitimate business record reasons.

Security

We use practical administrative, technical, and operational safeguards to protect inquiry data. No website or data transmission can be guaranteed to be perfectly secure, so sensitive financial, legal, or identity documents should not be sent through public website forms unless Buy Baja specifically provides a secure process.

Children

This website is intended for adults researching real estate. It is not directed to children, and we do not knowingly collect personal information from children through this site.

Updates

This policy may be updated as the website, lead systems, advertising tools, or legal requirements change. The latest version will be posted on this page.

Contact

For Loma Serena buyer inquiries or privacy requests, contact Buy Baja Real Estate at parvin@buybaja.com.

For website or lead-routing privacy questions, contact Buy Baja Real Estate at parvin@buybaja.com.